Pacific Sun Sold to New Owners

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Today we're hearing that the Pacific Sun, the weekly paper in Marin, has been sold by its current owners Embarcadero Media.

UPDATE: Editor Jason Walsh has made the announcement official.

The new owner is Bob Heinen, one of the initial employees and an early shareholder in Embarcadero Media, the Palo Alto-based company that has owned the Sun since 2004.

Heinen, who will relocate to Marin from Menlo Park and become publisher of the Sun, served as a senior financial and operations manager in Embarcadero Media until 2005, when he left to pursue other media-related projects.

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According to the release, the Sun will stay in its current offices. The current staff will remain, except for current publisher Gina Allen—an unusually conservative figure who's signed petitions in support of Chik-Fil-A (adjacent), reposts about "Obama's Racial politics" and has a strange understanding of Planned Parenthood.

The Pacific Sun is the country's second longest running altweekly, established in 1963. Longtime owner Steve McNamara sold the Pacific Sun to Embarcadero Media in 2004.

This makes for a busy day in the altweekly media world. Village Voice editor Tony Ortega announced this morning that he's leaving the long(est)-running altweekly, and the Voice's irreplaceable Music Editor Maura Johnston appears to have been laid off, too.

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