More Local Media Buy-Ups

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Sonoma Media Group (not to be confused with Sonoma Media Investments, who own the Press Democrat, the Petaluma Argus-Courier and the Sonoma Index Tribune and other associated publications) today announced a $4.5 million deal to buy five local radio stations which were owned by Maverick Media Group, LLC.

I wish the investment group had chosen a different name, as it could be confusing to media consumers which local group owns which local press. The similarity is reminiscent of when North Bay Biz magazine changed their name after the North Bay Business Journal, which targets the same audience, changed its name so long ago.

Maverick Media sold KSRO, The Mix, Hot, The River and Froggy in the multi-million dollar deal. According to the Press Democrat's story, Lawrence Amaturo, "who previously owned KSRO and several other radio stations," will take over the radio stations as owner/operator in May.

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