When: Tue., Oct. 7, 6:30-8:30 p.m. and Tue., Oct. 14, 6:30-8:30 p.m. 2014
Stories are a hot business trend because they deliver more than content—they tap into emotions and create connections. If you’re responsible for writing newsletters, articles, blogs, Web content, or social media, you’ll want to learn how to draw in your readers with stories and start enjoying improved results and increased sales. Why tell stories? 1) people love stories and 2) stories are scientifically proven to resonate, reinforce, and remind. You’ll take away proven techniques (including a successful storytelling template and checklist) that can add oomph to your newsletters, articles, blogs, Web pages, books—even your Facebook pages.